Description of Impact(s) (English Only) When Audrey Martin, founder of Melbourne-based small business The Karma Collective, read the findings from IPBES Global Assessment, with one million species at risk of extinction, she was inspired to act. Leaving her corporate job, she created her "business with purpose", partnering with animal charities to ensure her products and collections benefit animals at risk. “At Karma Collective, we know that it’s little things that make a big impact,” says Martin.