Inspired by Global Assessment, Nordic Paint Company Launches Collection to Protect Endangered Species

Description of Impact(s) (English Only) Inspired by the finding of the IPBES Global Assessment that one million species are at risk of extinction due to human activity, a Nordic paint company called Tikkurila has launched a special collection called “Endangered Colors.” The Endangered Colors collection “consists of nine different colors, each representing an endangered animal species….Tikkurila donates one euro per sold product to the protection of endangered animals.”