Actress Angelia Jolie, UNESCO and Guerlain Partner to Tackle Bee Decline and Pollination Crisis Pinpointed by IPBES Pollination Assessment
English (396)
In 2021, French cosmetics house Guerlain partnered with Oscar- winning actress Angelina Jolie and UNESCO’s Women for Bees Programme to help counter the dropping rates of the world honeybee population. The five-year programme is part of a partnership between UNESCO and the LVMH group to support UNESCO’s scientific Man and the Biosphere (MAB) programme. Focusing on the protection of bees, their welfare and repopulation, as well as education on bees, the programme aims to enable women’s social emancipation through an expertise-driven sustainable professional activity. It also aims to contribute to the repopulation of bees, and to raising awareness of their importance as pollinators bearing in mind that animals play a major part in the pollination of 90% of the planet’s wild flowers.
According to IPBES Assessment Report on Pollinators, Pollination and Food Production, close to 75% of all cultivated plants and 90% of wild flowering plants depend on pollinators, which includes bees. “Following the first training program in France and now this second one in Cambodia, the Women for Bees program will have trained 18 total beekeepers, all of which are well underway of creating their own beekeeping operations worldwide. And at the end of the first year of the program, we are on track to have repopulated nearly 25 million bees,” claimed Cécile Lochard, Guerlain's Chief Sustainability Officer. “Following the first training program in France and now this second one in Cambodia, the Women for Bees program will have trained 18 total beekeepers, all of which are well underway of creating their own beekeeping operations worldwide. And at the end of the first year of the program, we are on track to have repopulated nearly 25 million bees,” she continued.
According to IPBES Assessment Report on Pollinators, Pollination and Food Production, close to 75% of all cultivated plants and 90% of wild flowering plants depend on pollinators, which includes bees. “Following the first training program in France and now this second one in Cambodia, the Women for Bees program will have trained 18 total beekeepers, all of which are well underway of creating their own beekeeping operations worldwide. And at the end of the first year of the program, we are on track to have repopulated nearly 25 million bees,” claimed Cécile Lochard, Guerlain's Chief Sustainability Officer. “Following the first training program in France and now this second one in Cambodia, the Women for Bees program will have trained 18 total beekeepers, all of which are well underway of creating their own beekeeping operations worldwide. And at the end of the first year of the program, we are on track to have repopulated nearly 25 million bees,” she continued.
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Pollination assessment
2021-03-08
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