Inspired by IPBES Global Assessment, adidas Launches 'Run Wild: 1 Million Runners for 1 Million Species' Campaign

Language(s) of Evidence of Impact English (396)

Description of Impact(s) (English Only) The adidas Runtastic team, for its 2020 'Run Wild' campaign, launched the '1 Million Runners for 1 Million Species' campaign, "calling on 1 million runners to give a voice to 1 million species [threatened with extinction] at the UN General Assembly Biodiversity Summit."

Source Website

Link to Information – where available Blog

Relevant IPBES deliverable(s) Communications, Global assessment (1st work programme)

Other deliverable/element

Start date of 'Implementation' 2020-09-17

End date of 'Implementation'

Economic value of impact (currency)

Supporting Document(s)

Run Wild_ Protect Endangered Species with adidas Running.pdf (712.26 KB)

Is this a private sector impact? private

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