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behavioural economics

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The study of the influence of emotions and opinions on the decisions people and organizations make in spending and saving. Behavioural economics suggests that human decisions are strongly influenced by context, including the way in which choices are presented to us. Behaviour varies across time and space, and it is subject to cognitive biases, emotions, and social influences. Decisions are the result of less deliberative, linear and controlled processes.

Land degradation and restoration assessment